Brandstand
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Brandstand

Price per Unit (piece): $64.00


Brandstand explains the ABCs of branding, including case studies from prominent businesses on what works for them when managing a brand. In this book you get first hand knowledge about objectives, strategies and execution of branding. With over 500 full-color visuals, you see creative efforts used to communicate the branding story. Throughout the book you learn from the best, so any branding guru would be incomplete without a copy of this edition of Bradstand: Strategies for Retail Brand Building.